What is SEO?

SEO or Search Engine Optimization allows your business to improve its ranking and visibility on the search engines including Google and Bing. It optimizes a website on the search engines so that it would have a higher ranking and thus more number of visitors. An increased number of visits ensures that there is a visible growth in your business.

Search Engine Marketing

It focuses on the general improvement and enhancement of the online presence and ranking of a business. Search Engine Marketing increases the brand awareness to allow an increased number of visits to the website thus expanding the business.

Types of Search Engine Optimization (SEO)


Technical SEO

It includes the evaluation of the technical aspects of a website effecting its visibility and ranking. The technical elements include the website speed, mobile response and some other factors.

On-Page SEO

It includes the optimization of your website, the elements of your website’s page such as the content of the page, its headings etc.

Off-Page SEO

It includes the analysis of the website’s backlinks and the optimization of social media.

Local SEO

It focuses on enhancing the online visibility and ranking for the local areas in the search engines. Local SEO is essential for small businesses targeting the local audience.

Is SEO Important for your business?

"SEO is one of the most important digital marketing strategies used to enhance your business."

Improves your visibility and Ranking

SEO enhances the visibility of your business that allows a larger number of people to visit your website as people tend to visit the top websites on the result page more. A higher visibility leads to a high ranking of a company thus attracting more business.

Enhances the credibility of your business

If your business has a higher ranking it will imply that your website is a credible, trustworthy one and is of a good quality. Your prospects will be more likely to convert into your customers based on your credibility.

Enhances the Web Traffic

One of the most important aspects of a good SEO strategy is an increased web traffic. If you have an improved online visibility and a higher ranking on the search engine then you are more likely to attract a greater number of people to your business. An increased web traffic will ultimately bring you more business.

Importance of SEO

Improves the experience of the visitors

Investing more on the On-Page and technical SEO improves the overall performance of your site thus creating a better visitor experience. An improved usability of a site means more visitors will visit and will stay on your site for a longer time. It will thus help in converting the prospects into customers. SEO Is thus one of the most important strategies of digital marketing and it is of utmost importance for the businesses that want to enhance their online presence, and have an improved brand image.

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